FAMIGLIA AMBROSINI

Customer
FAMIGLIA AMBROSINI

Project
LINEA SASHI

Azioni
Rebranding · Packaging Positioning · Smart Packaging · Content

Year
2023 / 2024

Famiglia Ambrosini – Sashi Repositioning a premium range on the shelf

For Famiglia Ambrosini’s premium Sashi range, we developed a rebranding and repositioning project, redefining its brand identity and packaging positioning to strengthen value and recognition across Italian large-scale retail.

The new packaging combines recipe photography with QR codes, creating a bridge between shelf and digital: videos and content allow consumers to discover and recreate the recipes.

The best decisions start with the right questions.

Before deciding where to invest, it is useful to understand what the company's priorities are today.
The VIVO® Diagnosis is our starting point to build a strategic
snapshot of the company and bring into focus critical issues, opportunities and priorities.

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FAMIGLIA AMBROSINI

The best decisions start with the right questions.

Before deciding where to invest, it is useful to understand what the company's priorities are today.The VIVO® Diagnosis is our starting point to build a strategicsnapshot of the company and bring into focus critical issues, opportunities and priorities.

Before deciding where to invest, it is useful to understand what the company's priorities are today.
The VIVO® Diagnosis is our starting point to build a strategic
snapshot of the company and bring into focus critical issues, opportunities and priorities.