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FAMIGLIA AMBROSINI

Customer
FAMIGLIA AMBROSINI

Project
SMASH BURGER

Azioni
Brand Strategy · Packaging Positioning · Packaging Design

Year
2025

Famiglia Ambrosini Smash Burger American style meets Italian retail

For the launch of Famiglia Ambrosini Smash Burger in Italian large-scale retail, we developed the strategy and positioning for a new range designed to reinterpret the American smash burger culture and engage a young, contemporary audience.

From brand positioning to packaging positioning, we created a distinctive visual identity that conveys the product’s American inspiration while highlighting its preparation, taste and personality on the shelf.

A go-to-market project, developed across two products, where strategy, communication and packaging design supported the new range through to its market launch.

FAMIGLIA AMBROSINI

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