MARTINO ARTISAN

Customer
MARTINO ARTISAN

Project
FUSILLI

Azioni
Brand Strategy · Naming · Brand Identity · Packaging Design

Year
2018-19

Martino Artisan Italian taste for the Chinese market .

For the launch of Martino Rossi's new range of legume-based products in China, we developed Martino Artisan, starting from an analysis of the local market and consumers to define the right positioning for the new brand.

From naming and brand identity to packaging, we created a distinctive identity combining Italian origin, healthy eating and a contemporary language designed to appeal to a younger audience.

A consistent packaging system developed to support the different product lines entering the Chinese market.

The best decisions start with the right questions.

Before deciding where to invest, it is useful to understand what the company's priorities are today.
The VIVO® Diagnosis is our starting point to build a strategic
snapshot of the company and bring into focus critical issues, opportunities and priorities.

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MARTINO ARTISAN

The best decisions start with the right questions.

Before deciding where to invest, it is useful to understand what the company's priorities are today.The VIVO® Diagnosis is our starting point to build a strategicsnapshot of the company and bring into focus critical issues, opportunities and priorities.

Before deciding where to invest, it is useful to understand what the company's priorities are today.
The VIVO® Diagnosis is our starting point to build a strategic
snapshot of the company and bring into focus critical issues, opportunities and priorities.