LA RAVIOLERIA

Customer
LA RAVIOLERIA

Project
CUORE RIPIENO

Azioni
Brand Strategy · Positioning · Brand Identity · Packaging Design

Year
2020

La Ravioleria Artisan tradition, contemporary taste

For the launch of a new range of fresh filled pasta in Italian large-scale retail, we developed La Ravioleria, defining its strategy, positioning, brand identity and packaging. The project combines artisan tradition with a modern, premium language.

Tiffany blue conveys freshness, while black adds elegance and shelf recognition, appealing to a younger audience as well. A go-to-market project, developed across several products in compact formats, designed to build a distinctive and contemporary identity.

The best decisions start with the right questions.

Before deciding where to invest, it is useful to understand what the company's priorities are today.
The VIVO® Diagnosis is our starting point to build a strategic
snapshot of the company and bring into focus critical issues, opportunities and priorities.

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LA RAVIOLERIA

The best decisions start with the right questions.

Before deciding where to invest, it is useful to understand what the company's priorities are today.The VIVO® Diagnosis is our starting point to build a strategicsnapshot of the company and bring into focus critical issues, opportunities and priorities.

Before deciding where to invest, it is useful to understand what the company's priorities are today.
The VIVO® Diagnosis is our starting point to build a strategic
snapshot of the company and bring into focus critical issues, opportunities and priorities.