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WESTDOUR

Customer
WES

Project
PULSES SNACK

Azioni
Brand Strategy · Positioning · Naming · Brand Identity · Packaging Design

Year
2018-19

Westdour Healthy snacking for a new generation.

For the launch of a new range of legume-based snacks in China, we developed Westdour, defining a positioning that combines healthy eating with a young, contemporary language.

From naming and brand identity to packaging, we created a distinctive identity built around a characteristic bean-inspired red-purple colour and a playful visual concept, where the product becomes part of the brand's face and communication.

A distinctive packaging system designed to make Westdour stand out on the shelf and connect with younger Chinese consumers.

WESTDOUR

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