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BE PLANT

Customer
BE PLANT

Project
PLANT BASED BURGER

Azioni
Brand Strategy · Positioning · Naming · Brand Identity · Go to Market · Packaging Design

Year
2021

Be Plant Plant-based finds its own identity

For the launch of a new range of plant-based burgers made from peas and legumes, we developed Be Plant, from strategy and positioning through to naming and the creation of the new brand identity.

The project was designed to engage flexitarian consumers through an international name that also feels immediate for the Italian market, combined with contemporary packaging that gives the plant-based alternative a distinctive identity.

A complete go-to-market project, initially developed across two products, from brand creation through to market launch.

BE PLANT

The best decisions start with the right questions.

Before deciding where to invest, it is useful to understand what the company's priorities are today.
The VIVO® Diagnosis is our starting point to build a strategic
snapshot of the company and bring into focus critical issues, opportunities and priorities.

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